I just think I'm absolutely sorta sorry
- Published: Monday, 15 February 2016 12:52
The end of last year saw the release of a new Chrome app called “Just not sorry”. Designed largely with women in mind, its purpose is to seek out any hint of weak and powerless language in emails. Like a grammar or spell checker, it highlights for correction such hedging expressions as just, sorry, actually, sort of, I think and so on.
Information (in the form of a quote from a consultant or life coach) then pops up over the offending phrase to explain its place on the hit list: “‘Just’ demeans what you have to say. ‘Just’ shrinks your power. It’s time to say goodbye to the justs” (Tara Sophia Mohr); “Using sorry frequently undermines your gravitas and makes you appear unfit for leadership” (Sylvia Ann Hewlett).
In the spirit of smiling, frowning, winking, crying emoji and other graphic devices, it seems curious that there’s now an app to remove phrases in writing that attempt to make up for the lack of expressive devices available to us in speech.In fact, there’s so much that’s disturbing and flawed about this app, it’s hard to know where to begin.